Cometly Review: Multi-Touch Attribution for Performance Marketers

Cometly Review: Attribution Tracking for Performance Marketers

If you're managing paid campaigns across multiple channels, you know the pain: understanding which touchpoint actually drove a conversion. Cometly addresses this directly with a platform designed to track customer journeys and attribute revenue to the right marketing efforts. For practitioners juggling Facebook, Google, LinkedIn, and email campaigns simultaneously, this tool cuts through the attribution fog.

What Cometly Does

Cometly functions as a conversion tracking and attribution layer that sits between your marketing channels and your data warehouse. Rather than relying on platform-native attribution (which notoriously underreports), Cometly captures first-party data and builds a unified view of the customer journey. This matters because platform attribution often misses offline conversions, direct traffic, and cross-device interactions.

The platform integrates with your existing martech stack—CRM, analytics tools, and ad platforms—to consolidate conversion signals. You get a single source of truth for which campaigns, keywords, and audiences actually drive revenue.

Onboarding and Setup

Cometly's onboarding is straightforward for teams with basic technical literacy. The platform provides pixel-based tracking (similar to Facebook Pixel) that you embed on your website, plus server-side tracking options for more sophisticated implementations. Setup typically takes a few hours, not days.

The dashboard walks you through:

Installing the conversion tracking pixel
Mapping conversion events (purchase, signup, demo request)
Connecting your ad accounts and CRM
Setting up custom attribution models

For teams new to attribution, Cometly includes pre-built templates that model common customer journeys. This reduces the guesswork and gets you actionable insights faster.

Pricing Structure

Cometly uses a usage-based model tied to monthly tracked conversions. Starter plans begin around $99/month for up to 1,000 conversions, scaling to enterprise tiers. This approach aligns cost with value—you pay more as your business grows, not for unused features.

The pricing is competitive against alternatives like Ruler Analytics or HubSpot's attribution tools, particularly if you're running high-volume campaigns. There's no long-term contract lock-in, which appeals to growing teams testing new tools.

Key Integrations

Out of the box, Cometly connects with:

Ad platforms: Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads
CRMs: Salesforce, HubSpot, Pipedrive
Analytics: Google Analytics 4, Mixpanel
Data warehouses: Snowflake, BigQuery, Redshift
Email platforms: Klaviyo, Mailchimp

This breadth means you can consolidate data without building custom APIs. The Zapier integration also unlocks connections to hundreds of other tools.

Practical Use Case: E-Commerce Attribution

Consider an e-commerce brand running simultaneous campaigns: Google Shopping, Facebook retargeting, and email nurture sequences. A customer might see a product ad on Facebook, search for it on Google, then convert via an email discount code three days later.

Native platform attribution credits Facebook or Google entirely. Cometly instead shows the true path: Facebook created awareness, Google facilitated research, email closed the deal. Armed with this insight, you reallocate budget toward the awareness stage (Facebook) while optimizing email sequences. Revenue increases because you're funding the full funnel, not just the last click.

Getting Started

Ready to test Cometly? Start your free trial here and connect your first ad account. Most teams see actionable attribution data within 48 hours of pixel installation.