Google Meet's AI Makeup Enhances Virtual Calls

Google Meet's AI-Powered Makeup: Revolutionizing Virtual Appearance

Google Meet has unveiled a new AI-powered makeup feature that allows users to apply virtual makeup during video calls. This innovation marks a significant step in enhancing user appearance and confidence in remote meetings. Launched in early October 2025, the feature offers 12 customizable makeup styles ranging from subtle, natural looks to more dramatic options, accessible on both web and mobile versions of Google Meet.

What Is the AI-Powered Makeup Feature?

The feature utilizes Google's advanced artificial intelligence models, akin to deepfake technology but refined for subtlety and realism, to digitally apply makeup in real time during video calls. Unlike traditional filters that merely overlay graphics, Google’s AI analyzes facial features to seamlessly adapt makeup to lighting, angles, and even when part of the face is obscured, such as by a coffee mug or hand.

Users can enable the feature manually in the Appearance tab of Google Meet, where it sits alongside other appearance-enhancing tools like portrait lighting and touch-up filters introduced previously. The makeup styles cover a variety of cosmetic enhancements, including eyebrows, eyelids, eyeliner, cheeks, nose contouring, and lips, designed by Google’s AI to maintain a natural and polished look.

Availability and Rollout

Google is rolling out this feature gradually starting October 8, 2025, with full availability expected within 15 days. It is offered to a broad range of Google Workspace customers, including those on Business Standard, Plus, Enterprise tiers, Education Plus, and Google One subscribers. The feature is off by default and must be enabled by the user, ensuring privacy and control over appearance adjustments.

User Experience and Reception

Early impressions from technology reviewers highlight the feature’s natural integration and subtlety, distinguishing it from typical video call filters. One reviewer from Android Authority tested all 12 makeup options, noting that while some differences between styles are subtle, the AI’s ability to apply makeup in a consistent, realistic way is impressive and potentially useful for users who want to look polished without the hassle of physical makeup application.

This innovation not only caters to convenience but also addresses the increasing demand for customizable appearance tools in professional and educational virtual settings. It is particularly beneficial for users who prefer a quick and easy way to enhance their look without physical preparation.

Context: Google’s Broader AI Integration in Meet

This new makeup feature is part of Google’s broader push to integrate AI into Google Meet to improve user experience. Earlier in 2025, Google introduced Gemini, an AI-driven assistant in Meet that provides real-time meeting summaries and note-taking capabilities, helping users stay engaged and productive during calls.

The makeup filter adds a personal touch to this productivity suite, reflecting Google’s strategy to blend functional and aesthetic AI tools in its collaboration platforms. This aligns with the increasing normalization of video communication and the desire to present oneself confidently on camera, especially in professional and educational contexts.

Implications and Future Prospects

Google’s AI makeup feature may influence how virtual communication evolves by reducing barriers related to appearance anxiety and grooming time. It could also inspire competitors to enhance their video conferencing tools with similar or more advanced cosmetic AI applications.

However, the feature also raises questions about authenticity in virtual interactions and the potential psychological effects of AI-altered appearances. As digital presence becomes increasingly significant, balancing enhancement with genuine representation will be a key consideration for developers and users alike.

Images Related to Google Meet AI-Powered Makeup Feature

Official Google Meet interface screenshots displaying the Appearance tab where users select makeup styles.
Images showing before-and-after comparisons of users with AI-applied makeup during Google Meet calls, illustrating the feature's subtlety and realism.
Google Meet logo and branding to contextualize the product within Google Workspace.

These visuals help demonstrate the feature’s user interface and the practical impact of the virtual makeup in live video settings.

Google Meet's AI-powered makeup feature represents a notable advance in virtual meeting technology, blending AI innovation with user-centric design to enhance video communication in the evolving landscape of remote work and learning.